When you read on the internet, do you go through just anything? Would you read everything that you find?
If your blog posts are not taking much of visitor’s time and they are not converting to leads, your content probably lacks something that persuades them. Try creating compelling content and pay attention to little things that might work for you.
We’ll explore seven things in this article that are likely to be the key to conversion if you think your content is already exceptional.
Let’s get started!
1. Get to know your audiences and their eagerness level
The audience is the most vital element of your creation. If you are creating tons of content without any significant amount of reach or result, all the money and time that you’ve invested is in vain.
You should be well aware of your audience. Study them first, before you study your material and create content. After that, create the content in such a way so that your target audience is served well. You cannot have the same kind of material for all; you want to have tailored content for specific audiences.
Determine your target audience, create content that answers their queries and makes them feel your content is designed for them. Research the eagerness and awareness level of your audience; audiences can be on different awareness levels such as – unaware, problem aware, solution aware, etc. Decide which type of audience you want to target. Audiences want to feel important, so develop content that makes them feel that they are.
2. Draw analogies to avoid ambiguity
Ambiguity is something you cannot afford. Your content should be explicit enough to answer the queries of the audiences; it should be clear where the readers will stand if they apply all that you mentioned in your writing. You are making mistakes if your content is thin, weak and unclear; you cannot expect it to convert as people will hardly pay attention to it.
You can make analogies to create clear and easy to understand content. Analogies can also help increase readability. If you explain something comparing it to an existing example and include pictures, it’ll help get your message across to readers.
3. Convey the message in a storytelling manner
Conveying your message using storytelling is one of the most effective ways to reach people better. Stories are interesting to read and generally, they get more attention and make things more accessible both to explain and understand. Readers often get bored while reading boring blocks of content and many of them leave mid-way. However, stories can pique their interest and make them stay a little longer.
Similar to storytelling, case studies are also an intriguing approach to creating content. While explaining something, include an example that studies a case of a well-known company in that arena. For example, mentioning how Amazon reached the level they are now can help illustrate e-commerce business solutions.
4. Tie an emotional knot
If you can make an emotional connection between the customer and the product or service, conversions are likely to increase. More often, emotions, not logic drive purchases. You can present a product or service and mention hundreds of features, but it will only work best when you can bring feeling into it.
Emotion motivates people more than anything else. Logics may convince people that the product is necessary or it serves a purpose, but emotion creates a sense of urgency; people engage in purchasing when they feel that.
5. Follow heading and keywords best practices
In order for your content to reach people, it needs to be optimized. Your title and headings are critical in this; draft an enticing title and make sure it conveys the message about your content that the visitor is going to spend time on, says Tim Dugan, founder of webservicesct.com.
Try inserting some keywords throughout the content including in the title and heading tags. In addition, use long tail keywords to increase your chances.
6. Add a CTA at the end
We all know calls-to-action are helpful and enhance user experience. “Start your free trial now,” “Subscribe,” and other such CTAs allow companies to enable their offer right away, and guide the customer towards converting.
An excellent place to use a CTA is at the end of your content. After going through all of your content, if the reader is convinced to convert, a CTA is the last push they’ll need — and it’ll provide all the information they need to convert. CTAs must be straightforward, persuasive, motivating and speak to the readers.
It is better to use CTA at the end, but if you have invoked emotion elsewhere in your content that may convert, you can use it there as well.
7. Judge your content quality and scannability as a reader
I would say this is the most important one to increase conversions. Put yourself in the reader’s shoes and judge your content. Would you buy it? If the answer is no, then you cannot expect others to. Make the necessary corrections and bring changes.
Your introduction and conclusion are as important as your core body content. Appropriate introduction creates an excellent first impression. Conclusions help readers understand where they stand and what they are to do after going through your content. It passes a final verdict.
Ask yourself, does your content serve the purpose it is written for? Does it create a sense of urgency? If not, you might want to make some changes.
Try including stats and quotes from credible sources so that it becomes more authoritative to visitors, and write an actionable copy.
Make your content scannable; break into small chunks or paragraphs, and use bullets if you can. This increases the readability to a great extent, since people often ignore long content with no breaks. Make sure the structure of your content is such that it doesn’t create a negative impression at first glance.
These are small little things people tend to ignore, but taking note of them when creating content can result in heightened quality and increase revenue.
So, all the little things need to be taken care of. Try these and keep testing your content by assuming the role of the reader. While some things may not work for you the first time, take a step back and adjust your strategy and expectations. Be patient and keep trying!
Pinterest Ads: The Ultimate Guide for Newbies and Veterans
Imagine being able to show your ads to both sets of people; those people who search for products like yours, as well as the people who simply browse through their feed. This is exactly what you get from Pinterest ads.
But before you crack the power of Pinterest ads, Let us help you learn about what Pinterest advertising actually is.
What is Pinterest advertising?
Pinterest ads, also known as Promoted Pins, is a pay-for-position system that allows your product to reach 250 million monthly users on Pinterest.
Types of Pinterest Ads
Your Pinterest ad type determines what ad format you use, as well as your bid type and available placements. Here is a breakdown of the different types of Pinterest ads that are available now.
Promoted Pins are the standard Pinterest ads. These pins appear in the news feed like regular pins, the only difference is that they are boosted to reach more people and have the word “Promoted” at the bottom of the pin.
Businesses pay Pinterest to give these pins priority over regular pins. Once someone saves your pin, the “Promoted” label goes away and subsequent repins are considered earned traffic.
This is an effective way to increase engagement, brand awareness, and website traffic.
Also known as ‘Shop the Look,’ Buyable Pins allow people to buy products directly from the pin without leaving the platform.
These pins appear in the same places as a Promoted Pin would. The only difference is that the items in the image are tagged with white dots that call out different parts of the look; users can tap the dot to shop each item they see. This is considered to drive maximum conversions.
To create Buyable Pins, Pinterest provides a bespoke tagging tool.
Promoted Carousels are one of the latest introduction to Pinterest ads. With Promoted Carousels, you can use two to five images within one ad. The carousel pins appear in the home feed just like any other pin. Each card in a Carousel ad can have a different image, title, description, and landing page.
This allows you to highlight the different facets of your product all at once within a single pin.
Promoted Video Pins
The Promoted Video Pins are very much the same as Promoted Pins, except that the static image is replaced with video.
Pinterest offers Promoted Video Pins in two sizes; max width video and standard video. Standard width videos have the same size as that of a Regular Pin, while max width videos stretch across a user’s entire home feed.
These pins have the autoplay feature, which comes in handy when they’re only partially in view.
This is a new format which allows people to share their ideas with up to 20 pages of images, text, and links.
Story Pins appear in your home feed with a cover image and title. It also has the word “Story” underneath. You can comment on a Story Pin just like you would on a Regular Pin.
Promoted App Pins
If you are promoting an app, you can use the Promoted App Pins to get people to install it. It looks similar to the promoted pin, except they are linked to an app store URL. It also includes an app icon, and an install button below.
Promoted App Pins are one of the most effective ways to easily reach people when they are looking to discover new mobile apps.
How Do You Set up a Pinterest Ad?
With your newly found proficiency on Pinterest ad formats, you are now ready to advertise on Pinterest. Here is a step by step guide on how to get started with Pinterest advertising.
STEP 1: Set up a Pinterest business account
First, you have to have a Pinterest business account. Either create a new account for your business or convert your already existing personal account to a business account.
STEP 2: Install the Pinterest tag
Before choosing your ad campaign, you will have to install a Pinterest tag to track the actions people take when visiting your website after seeing your Pinterest ad.
STEP 3: Choose your campaign objective
Choose your campaign objective based on what you want to get from your ad. There are in a total of four objectives to choose from:
- Brand awareness: The objective here is to have your pin seen by as many people as possible.
- Video views: This is very similar to brand awareness. The goal here is to brand awareness through video. You will be charged per 1000 impressions.
- Traffic: This objective helps to drive traffic to your website. You will have to pay per each click.
- App install: This will encourage people to install your app. Here you can either pay by install or pay by click.
STEP 4: Create an ad group
The next step is to set up an ad group. You can have multiple ad groups under a single ad campaign and multiple pins under each ad group. You can have a separate budget and targets for each ad group.
STEP 5: Create a target audience
Creating a target audience helps you get your ads in front of the right people. When it comes to targeting people on Pinterest, you have several options.
You can upload an already existing email list or, create an audience based on who recently interacted with a certain pin or target based on gender, language, location, and device.
If you want to reach audiences similar to these, you can create an “act alike” audience, which shows the ad to people with similar qualities.
In addition to this, you can also target people based on interest and keyword. This will ensure that the ads are targeted to relevant searches and interests.
Remember to always use a broad targeting strategy to avoid low click volume.
STEP 6: Choose your maximum cost per click bid
You will be asked to set a maximum cost per click bid on the ad group creation page. This is the maximum amount you are willing to spend per impressions, clicks or engagement; you won’t be charged the full bid amount unless it is significant to beat the next highest bidder.
STEP 7: Set your budget and schedule
Next, choose the start and end date of your ad campaign. The ad group budget field can be found on the drop-down menu which lets you choose between setting a daily budget or a lifetime budget for your ad.
The daily budget is the amount you would like to spend on your ad per day, whereas the lifetime budget is the amount you would like to spend for as long as the ad runs.
Be careful when you’re setting these limits, as it can’t be edited later.
STEP 8: Select your promoted pins
The final step is to actually choose the pin that you want to appear to your ad group. Click “Pick a Pin” to ad pins to your ad group. You can create new pins or choose from pins you have already added.
For pins to be eligible, Pinterest wants your promoted pins to follow the below-listed criteria:
- Must be saved to your own profile
- Can’t be saved to secret boards
- Must have destination URLs
- Do not have link shorteners in the destination URL or description
- Not third-party videos or GIFs
- Follow Pinterest’s Ad Standards
Next, you will give the promoted pin a name and set the URL of the landing page you want to send traffic to.
When you’re finished, click the “Promote Pin” button. Your ad will go for the review, which typically takes no longer than 24 hours.
Pinterest advertising can be a very effective way to increase brand awareness, leads, traffic, and sales generated. Start by reckoning who your audience is and what type of content can help you captivate that audience. Use your uniqueness and creativity to highlight your products and engage with your target audience.
Be sure to keep an eye on your Pinterest ads to analyze data and make careful decisions on what to promote and who to promote to. In addition, be sure to use Pinterest’s messaging feature to engage with your followers. So, don’t waste your time — get started with your first Pinterest ad!
Want to learn more about how to create engaging content to promote your brand online? Give TechWyse a call at 866.208.3095 or contact us here today!